About Us

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Mission Statement

We aim to improve the journey of youth hockey families nation-wide through the power of community.

Building foundations, setting standards: Our journey as the first and largest community for youth hockey parents and players, worldwide. 

About

If you love hockey and want to get the most out of your youth hockey experience, then For the Love of Hockey is the place for you! We've created a dynamic online community filled with resources, products, services, and lots of humor.

For the Love of Hockey, a love story

Humble beginnings

In the fall of 2021, Kristina – a new hockey mom – set out to learn as much as she could about the world of youth hockey, and decided to share her journey with the world by creating an Instagram page. Soon after, a passionate community of like-minded families began growing around her.

Apparel store 

In the spring of 2023, the For the Love of Hockey online store followed - creating unique styles inspired by this same community of parents and their passionate players. 
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Our objective is not to fit in, but to stand out. Whatever we do, our goal is not to be good but to excel.

For the Love of Hockey Virtual

In the beginning of 2024, we set out to meet the training needs of youth hockey players when ice is not easily available. For the Love of Hockey Virtual was born. Developing results-driven systems has allowed us to transform the way a player can access training, while involving parents in the process.
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The Vartulis

Peewee Luke and Squirt Jason are two bright, wild hockey kids who don't know anything else but a life filled with hockey. They laced their skates for the first time at age of three. They are fun, courageous, and disciplined and face a rigorous training schedule on a weekly basis while also keeping up with their school work.

Our Brands

Powered by community 
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